Amazon has turned its boxes into Super Mario question mark blocks

Mama-mia! That’s an expensive promotion (pic: Twitter)

The Super Mario Bros. Movie opens in just a couple of weeks and to promote it Amazon has turned all their delivery boxes yellow.

Prior to the release of Pokémon: Detective Pikachu, everyone was convinced it was going to be the next big thing, but in the end it was a fairly modest hit that had no lasting impact on anything. Whether that’s going to be the fate of The Super Mario Bros. Movie is unclear but at the moment the hype is through the roof.

It opens in the UK on April 5 and to promote it all of Amazon’s delivery boxes with be turned into question mark blocks, the yellow cubes with a question mark on them that have been in almost every Super Mario game ever.

That sounds like it must have been very expensive to get Amazon to do, because we can’t remember it ever happening with anything else, but photos of the boxes arriving have been turning up on Twitter all day.

Some of them, at least, are in the UK, although there’s probably no guarantee that you’ll get one and not of the boring old brown ones.

Knowing how people are, there’s a good chance these could turn into collector’s items, although that would involve keeping them aside until they’re rare enough that people would actually consider paying money for them.

Despite a lot of initial scepticism, almost everything surrounding The Super Mario Bros. Movie so far has been positive, with some very good trailers and visuals that seem to stick closely to the games.

There’s even a redesign of Donkey Kong that moves him away from the 90s Rare redesign and back to how he looked in the original 80s games.

The only issue fans have ever had is the voiceovers, not only Chris Pratt and his not-Italian accent but the fact that other stars, especially Seth Rogen as Donkey Kong, just seem to be using their normal voices.

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