goat brand labs: Goat Brand Labs raises $50 million from new and existing investors


Bengaluru: Ecommerce roll-up firm Goat Brand Labs has raised $50 million in a mix of equity and debt financing. New investors Winter Capital, 9Unicorns, Venture Catalysts, Vivriti Capital and Oxyzo participated in the round, as did most existing investors, the company said in a statement. Flipkart Ventures and Tiger Global are among its existing investors.

ET first reported in April that this deal was in the works even as the frenzy around roll-up ecommerce had subsided.

Sources told ET then that Goat would raising this funding through convertible share warrants. Investors will be able to convert these warrants into equity shares when the company closes its next round of funding. Goat did not provide details on the use of share warrants in its statement.

Roll-up commerce companies acquire or buy majority stakes in multiple online sellers that operate on Amazon and other online marketplaces, and with the aid of better management and shared expertise, help them sell better.

Since its inception in 2021, Goat has completed 15 acquisitions, with a focus on promising direct-to-consumer (D2C) brands in the lifestyle category. Brands in its portfolio include fashion jewelry brand Voylla, Indian wear brand Abhishti, children’s wear brand Frangipani, beauty and skincare brand Nutriglow, and pets brand Doggie Dabbas. The company said it is also in advanced discussions with another 12 brands, which will be unveiled in the coming days.

“Our journey of taking Indian D2C Brands global has just started. We are fortunate to partner with great founders and continue to learn and build capabilities in this fast-changing space. We will continue to acquire high-potential D2C brands across lifestyle segments and scale them to huge outcomes,” said

Vasudev, cofounder and CEO of Goat Brand Labs.

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The comany said it has managed to scale its portfolio of brands by 85% since acquiring them, and all the brands are profitable.

Recently,
competitor 10club said it was set to raise a $30 million in funding through a mix of debt and equity.

Indian ecommerce roll-up companies are also looking to expand overseas. Mensa Brands said over 30% of its revenue comes from abroad, while 10club told ET it was setting up a separate vertical to operate in the Middle East, North Africa, and the US.

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