Having occasionally appeared on Good Morning Britain as a presenter, Martin Lewis has now officially signed up as a regular host on the ITV programme.
Martin, best-known as the founder of the website MoneySavingExpert.com, is a familiar face on GMB, providing financial advice and frequently holding politicians to account.
Last year, he landed a regular spot on the series, launching Martin’s Money Mondays in September 2022 alongside Susanna Reid amid the cost of living crisis.
The broadcaster has now made the decision to offer the 50-year-old a regular position, which will see him present with Susanna, 52, on various Wednesdays on the breakfast show throughout the year.
Martin expressed how ‘delighted’ he was to take on the mantle, saying in a statement: ‘To have the ability to hold politicians to account, over the cost of living, is a privilege and a responsibility.
‘It’s a slight gear change from my usual work, but after years of answering complex questions, it’s nice for once to be asking them. So I was delighted when ITV offered me the role of regular presenter.’
Martin admitted that there was some ‘difficulty’ with taking on the new role, as he had to work it around his day job as the Money Saving Expert, a title which is always his ‘priority’.
‘So I’m hopeful the solution we’ve come up with, to lock in a dozen special shows a year, sitting alongside Susanna Reid’s brilliant journalism, is one the show’s viewers will welcome,’ he shared.
Singing Martin’s praises, Susanna stated: ‘Martin Lewis is undoubtedly the voice of the nation when it comes to the cost of living crisis.
‘Together we will continue to challenge politicians and hold them to account. I can’t wait to have him sitting next to me again at the GMB desk from next week.’
Martin will kick off his new position as a regular GMB host on Wednesday March 29 for a tax year end special.
Emma Gormley, the managing director of ITV daytime, added: ‘As Good Morning Britain continues to answer the questions the nation wants and needs answering each weekday morning, we’re thrilled to welcome Martin Lewis as a regular co-host.’
Earlier this week, the nominations for the 2023 Bafta TV Awards were announced, with GMB receiving a nod for Susanna’s interview with Boris Johnson in the news coverage category.
Having also marked her 20-year anniversary of working on breakfast TV this week, Susanna celebrated the Bafta news by tweeting: ‘SO PROUD of our @gmb team – such a prestigious award in journalism. And a significant way to mark 20 years in breakfast television.’
Good Morning Britain airs weekdays from 6am on ITV.
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