Inside Lord Alan Sugar’s car collection including The Apprentice star’s £300k Rolls-Royce Phantom & Elton John’s Bentley

LORD Alan Sugar is one of Britain’s richest businessmen and he has built up an impressive car collection along with his fortune.

The star of the BBC’s hit show The Apprentice is estimated to have a net worth of nearly £1.09billion, according to The Sunday Times Rich List.


Lord Alan Sugar can often be seen on The Apprentice driving around in his Rolls-Royce PhantomCredit: BBC

As people might expect, he’s got a dazzling array of luxury cars to match.

That wasn’t always the case though and when he first started out in business, his first vehicle was a second-hand mini van in 1967, which he paid just £50 for.

He drove that as well as a little Lambretta scooter.

The first car he bought new was a Ford Cortina estate which he referred to as his “pride and joy”.

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Lord Sugar followed that by getting a used Jaguar 3.8S.


Rolls-Royce Phantoms cost around the £350k mark but many owners get theirs customised


Rolls-Royce Phantoms cost around the £350k mark but many owners get theirs customisedCredit: Rex Features

His most famous car is his Rolls-Royce Phantom and he can often be seen driving around in it on the reality series.

Prices for the luxury model start at around  £350,000 but many owners will have added on extras and custom finishes pushing cost up to around the £1million mark.

Plus, his custom number plate of AMS 1 will have also set him back a fair bit too.


Lord Sugar had a Bentley for 25 years which was previously owned by Sir Elton John


Lord Sugar had a Bentley for 25 years which was previously owned by Sir Elton JohnCredit: PA:Press Association

Lord Sugar also once owned a 1956 Bentley S1 Continental Sport Saloon which once belonged to star Elton John.

He owned it for 25 years before selling it at a Bonhams auction in 2007.

Sir Elton once described the luxury vehicle as “the most beautiful car, I think, that’s ever been designed”.

Lord Sugar revealed in 2018 that a car collector had contacted him saying he had his first Rolls-Royce which he bought in January 1982.

He said: “I have bought it back and it is being delivered today. All I need now is to get another classic number.”

The motor had passed its most recent MOT but the front and rear metal brake pipe had corroded along with the metal fuel lines and the rear suspension pipes.

Oil was also leaking from the engine and there was a suspected problem with the speedometer, as the mileage was from the previous year’s MOT.

It’s not known how much Lord Sugar paid for the car.


Some online commentators didn't like Lord Sugar's choice of colour for his Corvette


Some online commentators didn’t like Lord Sugar’s choice of colour for his CorvetteCredit: Instagram

Lord Sugar likes to show off his flashy cars on his social media pages and often posts pics of his new Corvette on Instagram, along with his small aeroplane, a Cirrus SR-22T.

Anyone buying the light aircraft, a 2021 model, would only get a bit of loose change from £633,000.

Lord Sugar’s purple Corvette comes with a supercharged 6.2-litre V8 engine and eight-speed dual-clutch gearbox with paddleshifters.

A price tag of £75,000 comes with the muscle car which has received high praise from the motoring press.

While the car’s performance has gained admirers many online commentators weren’t so happy about Lord Sugar’s choice of colour.

One person wrote: “Your taste in colour is horrendous… You’re fired!”

Others though weren’t bothered by the colour, with another saying: “Hard work pays off. Enjoy!”


Only 10  models of the David Brown Speedback Silverstone Edition were made


Only 10 models of the David Brown Speedback Silverstone Edition were madeCredit: Twitter – @Lord_Sugar

Lord Sugar took to Twitter in 2019 to show off a new car purchase – a stylish David Brown Speedback Silverstone Edition, in sky blue.

The rare supercar costs around £750,000.

The company says only 10 were every made and marked the brand’s move to the new Silverstone build facility and headquarters in April 2017.

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Lord Sugar posted a pic of car near to a marina and wrote: “This is a NEW car. Old Aston [Martin] body design but with Jaguar parts under the hood.”

  • The latest episode of The Apprentice airs tonight on BBC One at 9pm and is available on BBC iPlayer.

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