Madonna may primarily be known as a pop and dance singer, but some of her biggest successes have performed incredibly well on Billboard’s R&B and hip-hop charts. The superstar’s latest win has been quietly finding space on one genre-specific ranking, and with each passing week, the tune continues to prove its sturdiness.
This week, Madonna’s single “Popular” hits 16 weeks on the Hot R&B/Hip-Hop Songs chart, which ranks the most-consumed tunes in America that qualify as rap, hip-hop, or R&B. The track is now tied as the singer’s second-longest-charting hit on the tally.
Now that “Popular” has made it to 16 weeks on the Hot R&B/Hip-Hop Songs chart, it’s on the same level as her previous hit “Take a Bow.” That tune also managed 16 frames before slipping off of the ranking back in the mid-’90s.
This frame, “Popular” declines significantly on the Hot R&B/Hip-Hop Songs chart, though its descent may be short-lived. The song falls from No. 16 to No. 27 on the tally, pushed down by an influx of new entrants. Musician Rod Wave debuts 10 tracks above “Popular” on the ranking this time around, pushing Madonna’s latest and a number of other hits down as well. In the coming week or two, many of those entrants may disappear, allowing more longstanding charters to return to previously set high points.
Madonna’s longest-charting hit on the Hot R&B/Hip-Hop Songs tally remains “Holiday.” That smash racked up 18 weeks on the roster back in the mid-’80s, and it is still regarded as one of her most beloved singles. In the coming weeks, it seems likely that “Popular” will tie “Holiday” and then perhaps pass it as the Grammy winner’s longest-running hit on the list.
“Popular” was something of a surprise hit for Madonna, as it wasn’t initially promoted as a major release from the star. The tune is fronted by The Weeknd and features Playboy Carti, and it was written and recorded for the former’s TV show The Idol. “Popular” was one of a number of songs that came out of that now-canceled program, and it has turned out to be the biggest win by far.
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