Meta Verified: Mark Zuckerberg is rolling out a paid subscription service for Facebook and Instagram
- Meta Verified will be rolled out in Australia and New Zealand this week.
- The subscription bundle for Instagram and Facebook also includes extra protection against impersonation.
- Attempts to launch a similar service at rival social media network Twitter last year backfired wildly.
“This new feature is about increasing authenticity and security across our services,” he wrote in a statement posted to his Facebook account.
It was not immediately clear how Mr Zuckerberg planned to price Meta Verified in countries where users cannot afford to pay the monthly fee, or in cash-based economies where they may have fewer ways to get the money to Meta.
He was forced to briefly suspend the effort before relaunching it to muted reception in December.
For years the Facebook homepage proudly declared that the site was “free and always will be.”
The company recently announced that the number of Facebook’s daily users hit two billion for the first time – but between inflation eating into advertiser’s budgets and fierce competition from apps such as TikTok, those users are not bringing in as much revenue as they used to.
An aerial view of Meta (Facebook) headquarters in Menlo Park, California. Source: Getty / Tayfun Coskun
The company has also suffered from regulatory changes introduced by iPhone maker Apple, which restrict the ability of social networks to collect data and sell advertising.
Meta is also under pressure for making a huge gamble on the metaverse, the world of virtual reality that Mr Zuckerberg believes will be the next frontier online.
In the US, Meta Verified will cost $US11.99 ($A17.41) on the web, $US14.99 ($A21.77) on iOS and Android.
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