Murdoch has known Trump for three decades — long enough to refer to him by his first name. And he understood that Trump was a regular reader of the Post who would probably read an editorial about himself, even one that wasn’t entirely flattering.
The new emails and testimony show just how involved Murdoch was in writing and editing that editorial. He emailed with Allan about some ideas, including how to frame their argument in a positive way around Trump’s legacy, while also urging him to dump Rudy Giuliani as his lawyer.
Neither man was a fan of Giuliani, the former New York mayor. “I think booze has got him,” Allan told Murdoch. In his deposition, Murdoch testified that Giuliani had been “a very good mayor of New York, but it has all been downhill since.”
When the draft was ready for Murdoch to see, he offered a few careful edits. “Few typos. eg ‘return to’ … not ‘retain to,’” he wrote, adding that he thought “dangerous” should be added to describe China. (The adjective was added.)
The editorial ran on November 7 under the headline “President Trump, your legacy is secure — stop the ‘stolen election’ rhetoric.” And it included the line “Get Rudy Giuliani off TV”.
But Murdoch wasn’t done offering advice to his executives as the president and his supporters began attacking Fox.
‘Lots of sane Fox News viewers still believe in Trump’
Those who have worked for Murdoch describe his approach in conveying his wishes as something of a light touch. He doesn’t dictate demands so much as suggest and imply through his observations. And the executives who tend to survive the longest understand what he is asking for.
On November 9, as Trump accused Fox News of disloyalty for projecting that he would lose Arizona and the presidency, a sense of siege began to envelop the company. That day, Murdoch emailed the chief executive of Fox News Media, Suzanne Scott. The subject line was one word: “Vaccine.”
“Huge story today. People will be hungry for every detail,” he wrote, referring to the breakthrough just reported by Pfizer and BioNTech — that their vaccine was 90 per cent effective against the coronavirus.
“What if it happened two weeks earlier!?” Murdoch asked, apparently implying that Trump might have benefited from the news if it had been announced before the election.
Scott, who had been discussing with her senior team the need to do something to slow the defection of Fox viewers to more pro-Trump networks like Newsmax, then told her boss that a “pivot” was underway. Dominion’s lawyers have argued that the shift in programming meant endorsing conspiracy theories about the company’s supposed involvement in a nonexistent plot to steal votes from Trump.
“Yes on it,” Scott said. “Pivot but keep the audience who loves us and trusts us.”
She added, “We need to make sure they know we aren’t abandoning them and still champions for them.”
Murdoch seemed pleased with this. “Thanks. All very true. Lots of sane Fox viewers still believe in Trump,” he wrote back.
Whatever he thought about Trump’s fans in the Fox audience, Murdoch’s opinions about him as a future leader of the Republican Party were another matter.
‘We want to make Trump a non-person’
Few media moguls in the United States have the power and the platform to shape public opinion the way Murdoch does in the Republican Party. His emails show how in late 2020 he was having dinner with the attorney general, William P. Barr; talking to Mitch McConnell, the Republican leader in the Senate; and sharing information about commercials that the Biden campaign was running on Fox with Jared Kushner, Trump’s son-in-law.
After the assault on the US Capitol on January 6, 2021, Murdoch seemed ready to use his power as never before — to cleanse the party of Trump once and for all.
“We want to make Trump a non-person. Fairly easy unless they charge him and he remains in the news,” Murdoch wrote to a friend on January 8, 2021, seeming to fully grasp the president’s ability to overtake a news cycle in or out of office.
He explained that Fox News was “busy pivoting,” adopting Scott’s language about how the network would reposition itself. “After a few days ignore Trump and quickly become the loyal opposition.”
He envisioned a playbook that had served him and Fox News well during the Obama presidency. “It will be easy once Biden starts rolling out policies,” Murdoch said, explaining to his friend that he had some inside information to support his strategy.
“I’m told their first priorities will be 1. COVID 2. The economy, and 3. Racial inequality,” he wrote.
“Ok,” he added, “but if 3. turns to be reparations things will heat up. And be challenging to us to handle properly.”
This article originally appeared in The New York Times.
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