The Apprentice 2023: Star’s Kim Kardashian title did her ‘wonders’

The entrepreneur felt that some people ‘resonated’ with her (Picture: BBC/Fremantle)

The Apprentice star Rochelle Anthony has spoken out on the impact her self-given Kim Kardashian title had on her, admitting that it did her ‘wonders’.

Tonight, Rochelle is going up against Marnie Swindells in the final of the BBC competition, with each budding entrepreneur hoping to bag the coveted £250,000 investment from Lord Alan Sugar to launch their businesses.

While Marnie is planning on bringing her boxing gym concept to the big time, Rochelle is determined to expand her hair salon, catering to all different types of hair and providing tutorials for people in the industry.

Ahead of the start of the 2023 series, Rochelle described herself in her VT as the ‘Kim Kardashian of the business world’, a remark that – unsurprisingly – garnered a lot of attention.

Looking back on it now, the 35-year-old outlined how the comparison did her favours when appealing to individuals who could relate to her or take an interest in her business.

‘I knew I was going to be open to criticism. Even my first VT, where I said, “I’m the Kim Kardashian of the business world”… I think a lot of people took that wrong, but it just did me wonders because I think the girls that resonated with me were the girls that maybe look like me and are into hair [and] make-up,’ she said.

Kim Kardashian

Kim has proven to be a savvy businessperson, with one of her most successful ventures being her shapewear line Skims (Picture: David Livingston/Getty Images)

‘But slowly, I think I actually turned the public’s opinion around and they thought, “She’s not an airhead, she’s actually got a bit about her.”’

Rochelle added that it was a ‘win-win’ for her, because it was ‘a very tongue-in-cheek comment’, which she believes ‘showcased who I am’.

Marnie Swindells and Rochelle Anthony on The Apprentice

Marnie and Rochelle are going head-to-head in the final (Picture: Ian West/PA Wire)

‘I don’t really take myself too seriously. It has actually been really well received,’ she stated, adding that her achievement of reaching the final demonstrates that ‘you can wear whatever you like, it’s your body, it’s your life, and you can still be successful in business’.

While addressing the reaction viewers on social media, Rochelle said that she’s ‘obviously had the odd troll here and there’, but she’s ‘quite trigger-happy with the block button’.

‘I always knew I was going to get judgement initially, because I’m in the hair and beauty industry and it all comes part and parcel with the job,’ she shared.

This acknowledgement made her want to ‘prove’ that she’s ‘never going to be a generalisation’, but is always going to be her ‘true, authentic, genuine self’.

The Apprentice final airs tonight at 9pm on BBC One and BBC iPlayer.

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MORE : ‘I lost out in The Apprentice final – but I didn’t need Lord Sugar’s help to launch my successful business’

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